Sensor Tower — Fortnite: Battle Royale has already made $15 million on mobile

Epic Games’s Fortnite: Battle Royale has earned over $15 million from in-app purchases in its first month, according to market researcher Sensor Tower. The free-to-play game has been downloaded over 11 million times worldwide, and it’s now ranked No. 1 in the Apple App Store.

After an invite-only launch in mid-March, Epic opened up its shooter sensation to all iOS players on Monday. As soon as it did, Sensor Tower reports that its daily revenue tripled as compared to the previous week. Players spent $1.8 million on that day alone, whereas the game was generating an average of $620,000 per day during the invite-only beta.

“The sharp increase in revenue is largely the result of new players entering the game’s mobile ecosystem, but we’d already seen a steady increase in mobile spending leading up to the invite system’s removal,” said Sensor Tower head of mobile insights Randy Nelson. “That can be traced in part to Epic Games experimenting with promotions such as the starter pack.”

In the last week, Fortnite generated $6.4 million, which outpaced the spending in top earners like King’s Candy Crush Saga and Supercell’s Clash of Clans, both top-grossing titles in 2017. And it’s only available on iOS devices. Once an Android version launches, Nelson predicts that will “at least double the player base.”

“We think it’s perfectly reasonable to expect the game to continue as a top earner on mobile and consistently gross well over $1 million per day once it’s available on both platforms,” said Nelson.

However, as in all things last-player-standing, Fortnite isn’t going to go unchallenged for the top spot. It’s been jostling for the position with its rival PUBG Mobile, which is available on both the Apple App Store and Google Play. Sensor Tower estimates that over 14 million players have installed it on iOS devices, so it certainly has the numbers. Developer PUBG Corp. and publisher Tencent haven’t enabled in-app purchases yet, and once they do, it could generate a lot of chicken dinners’ worth of revenue.

Fortnite does have a secret weapon that might enable it to stay on top:

“Also worth noting is the fact that we could be seeing the effect of the fact that [Fortnite] is not only ‘cross play’ but also ‘cross buy,’ in that players can use items purchases via the mobile version on PC and console,” said Nelson. “This is another unique aspect of the game and you can imagine players purchasing the latest special outfits on the go so they can use them later no matter where they choose to play.”

Comments

Waze officially launches its ad program for small businesses

With the launch of Waze Loca l, Google-owned navigation app Waze is offering small businesses a way to market themselves to consumers on the road. Waze has allowed larger brands to buy ads for years, and it’s been beta testing Waze Local since 2016. “It’s been a gradual strategy,” said Matt Phillips, who leads the Waze Local team. “We wanted to get it right.” He added that the key is understanding the needs of small businesses — like the fact that most of them are more interested in driving traffic to their physical stores than their websites. As Phillips explained it, Waze Local’s “core ad format” is the branded pin, which will appear on users’ screens as they drive near a store’s location. For some advertisers, such as coffee shops, a branded pin might persuade drivers to make a quick detour before they continue their commute. For others, the pin might not lead to an immediate action, but it still helps build awareness. In addition, Wa...

Pandora’s loot box: the legal ramifications of microtransactions game makers

The landscape surrounding microtransactions in video games continues to evolve at a pace outstripping the law’s ability to keep up. Just months after enduring public outcry over an extensive loot box system in Star Wars: Battlefront II , EA Games has announced a complete overhaul that eliminates the ability to purchase in-game items that impact gameplay. Meanwhile, the Entertainment Software Regulatory Board, the self-regulating agency created by the Entertainment Software Agency, has now weighed in on the mounting controversy over microtransactions, but its response is only a new “In-Game Purchases” label on “games that offer the ability to purchase digital goods or premiums with real world currency.” Rapid industry changes and the absence of a clear regulatory environment may leave developers with a wild west sense of lawlessness. But lack of regulation does not equate to lack of legal exposure and the battlegrounds most likely to shape rules re...

How to Access Your Computer from Your iPhone 2018

How to Access Your Computer from Your iPhone 1 Install TeamViewer on your iPhone. TeamViewer is free for personal use but offers a paid version for businesses. This app is often used by tech companies for hands-on support to make changes to your computer while you watch. It is compatible both on Windows and Mac. [1] Open the App Store app and search for TeamViewer using the Search icon at the bottom of the screen. Tap on TeamViewer from the results to open its page, and tap “Get” on the right side of your screen to download and install TeamViewer. 2 Register on TeamViewer. Open the TeamViewer app, which opens to a welcome screen, and tap the Computers & Contacts icon at the bottom of the screen. Tap “New account” on the right. Complete the 3 fields with your name, email address, and a password containing any combination of alphanumeric characters. 3 Install the TeamViewer companion app on your computer. ...

NariPo

Search This Blog